THE FIRST CHAPTER
25 guilders starting capital and his wife's jewelry to use as display material: 25-year-old Geraldus Brunott didn't need more than that. At the time, the founder of our family business established his jewelers and clock shop at number 37 of the Binnenweg; a building in the oldest shopping street in the city. In no time he managed to seduce all Rotterdammers with taste and an eye for quality with 'large choice, solidity and cheap prices'. Brunott built up a close-knit clientele, and although things weren't always rosy within the family itself, his shop quickly became one of the most popular businesses in town. Expansion was a logical consequence.
PARTY ON THE INTERIOR ROAD
'Because of the constantly increasing turnover of our articles, we were forced to involve building No.35. We hope to have met the requirements of our large circle of clients both in and outside the city, as we are now able to present our Patrons in a pleasant and easy way with an overwhelming choice of our various articles at the traditionally known low prices. prices and solid workmanship.'
Geraldus made no secret of the success of his 'warehouse of gold, silver, diamonds, watches, clocks and pendulums'. He saw his chance to move into the adjacent building for his store and proudly announced the reopening in the Rotterdamsch Nieuwsblad. On November 17, 1922, from about seven o'clock in the evening, the expansion was celebrated in style.