Bell & Ross has been associated with the Renault F1® Team since 2016. To celebrate the Alpine brand's arrival at this year's Grand Prix races, the team has been renamed Alpine F1® Team. To celebrate this continued partnership, the Franco-Swiss company has launched an Alpine F1® Team watch collection, inspired by the world of Formula 1™. This sixth family of exceptional timepieces includes three ultra-sporty chronographs. Stylish, functional and easy to read, these three watches repeat all Bell & Ross know-how in professional watchmaking. They are called the A521, in reference to the current Alpine A521 single-seater.

Hthe story of Bell & Ross

In the early 1990s, the current director and co-founder, Bruno Belamich, did an internship at the German watchmaker, Helmut Sinn. This internship inspired Bruno's interest in wristwatches. In 1992, Belamich decided to set up his own brand in Paris with his friend Carlos Rosillo. The name Bell & Ross refers to the surnames of the founders.

Belamich and Rosillo wanted to manufacture watches that meet four criteria: legibility, functionality, durability and utmost precision. These watches had to fill a gap in the market for people who deal with extreme situations on a daily basis. Especially in professions where high pressure conditions, extreme temperatures and a reliable watch is not only necessary as a tool, but is essential as a means of survival.

The company's first employees came from the aviation industry. The square design of this brand not only gives stability to the cabinet, but is also reminiscent of the on-board instruments from airplanes. The stylish design of a Bell & Ross watch clearly stands out. The watches are currently manufactured in the Bell & Ross factory in the Swiss La Chaux-de-fonds.