The King Seiko is reborn

Founded in 1881, Seiko made tremendous strides in the watch industry over the years. With a special history and different models, Seiko is still loved by many watch lovers to this day.

At the end of 2020, Seiko announced something very special, the introduction of the King Seiko KSK SJE08. By the end of 2020, this revived the fabulous internal rivalry with Grand Seiko.

The introduction of the KSKSJE08 from 2020 left us wondering if Seiko would do more with the King Seiko collection than just this one-time limited edition. Luckily they didn't! So with a resounding "Long live the King", we formally welcome the King Seiko collection back with an introduction of five new references that are non-limited, more compact and more accessible. Each model with a unique dial that reminds us of the original model from the 1960s.

King Seiko - SPB287J1

King Seiko

King Seiko - SPB287J1
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The King Seiko is back with a range of five new models. The overall appearance has the characteristic 60s style. This model is very close to the directly adopted King Seiko from the 1960s. To this day, Seiko manages to amaze us time and again with their qualities and charms.

The growth of seiko

Like several other brands, Seiko has often called upon a range of watches under a different brand and to appeal to new audiences or to present a substantially different style. By now we are all familiar with the Seiko, the Grand Seiko and probably, to a lesser extent, the King Seiko. The fact that this name returns in the permanent collection is a testament to the importance of King Seiko to the Seiko Corporation. Without this name, the brand would not be where it stands today.

Both the Grand Seiko and the King Seiko are high class sub-brands within Seiko. This led to an internal rivalry between the Daini Seikosha and Suwa Seikosha factories many years ago. This competition leads to growth, evolution and ultimately change within Seiko's divisions. The watches that both factories create manage to outdo each other time and again.

Designed with pinpoint accuracy

the changes

The King Seiko KSK SJE083 limited edition from the end of 2020 is directly linked to the King Seiko 44-9990 from 1965, only in a more modern version. While the case shape and overall look are very much in the typical 60s style, Seiko has taken a few liberties with the SJE083. Freedoms that are now more or less corrected with the current King Seiko collection.

The new range consists of five references, all with a 37mm case that comes very close to the original King Seiko 44-9990. The sharp and angular case, with a height of 12.1 mm, brushed and polished finishes, is very close to the original. The lugs are taken directly from the 1965 model. The sapphire crystal in box shape gives the typical style of the 60s. Both the crown and caseback are finished with the new King Seiko decal, inspired in design by that of the 1965 King Seiko. The steel strap pays tribute to the design of the original King Seiko series. The chamfered surfaces reflect the light in a dynamic and ever-changing way.

All in all, Seiko has again succeeded in bringing the King Seiko back and astonishing watch lovers with its character and evolution.